In the evening you can walk, in the night you can sleep, in the Morning you can wakeup but what you do in the whole day matters a lot. In Pakistan what we do? Obviously our actions show what we do. Why we take action because we want to live a happy and standard life. Who set standards? Actually we ourselves are trend setters.

But sometimes there are people who are taking actions not to meet their standards life requirements. They are more focused on meeting the standard life requirements of other people. I mean why it is so? We usually use a word ‘value’. It is all in relation to value and values of individuals. Value varies from individual to individual some people find their self pretty much satisfied while helping other on the other side of the mirror a little feel happy while snatching share of others.

We started our journey from actions if we define the actions of Marketers; talking about actions of marketers we really need to analyze their mental state. What is the mental state of marketers when they capture a target customer via their developed advertisement? Core mental level of marketers is just focused to the ‘happiness’. Happiness means a satisfaction which a product can give to a perspective customer. If we talk in term of today’s commercials then it is evident that marketers are just talking in their advertisements about Happiness.

For instance, the commercials we have been seeing from a couple of decades are defining the happiness a customer can get after using a particular product. Commercial of tea, cars, pampers, furniture, cell phones, Mobile networks and so on, all of the products are satisfying customer’s need but the channel is happiness. Marketers are not targeting mind of customer all the way through pricing or other features of product in reality they are getting help from happiness and then evidently features and price of a product play mature share in positioning.

It must be very vital to clarify a factor; because of that factor this happiness game is not as so simple as we talk in term of it. Any guess?

In the earlier part i was talking about Value. Values are dissimilar from person to person. Marketers are into identifying the value of happiness for a customer. And then in their commercial they highlight the part that can cater that happiness. But the issue is different customers must be having diverse value of happiness regarding same product. So marketers really need to study more and more the mental state and values of happiness for different customers while selling them same product.